Cisco recently launched a series of initiatives aimed at
helping partners navigate the global downturn.Cisco's stated goal is to prepare them for an upturn and strengthen
their future business prospects.The
“Navigate to Accelerate” program has four parts:
financial incentives designed to leverage increased
demand for IT financing and leasing
margin incentives for selling into the existing customer
base
special training for selling managed services, SaaS, and
collaboration solutions
incentives for engaging other partners who have complementary
knowledge and product portfolios
The number and quality of incentives highlights Cisco’s
eagerness to keep partners loyal and focused on the Cisco portfolio.On a high level it looks like the offers can
be lucrative for the existing partners with established business.On the other hand, it does not appear aimed
at recruiting new partners so much as leveraging complementary ones. More
information is available here.
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