Hewlett-Packard Co. has appointed Ron Coughlin to senior vice president of the vendor's LaserJet and Enterprise Solutions global business unit housed in its Imaging and Printing group.

With the appointment, which HP said is effectively immediately, Coughlin will report to Vyomesh Joshi, IPG executive vice president.

Coughlin is tasked with leading teams responsible for HP's LaserJet business, the portfolio of which includes devices, supplies, software and solutions targeted at small- and medium-sized businesses, enterprise customers and consumers.

He joined HP more than two years ago as senior vice president of worldwide strategy and marketing for the IPG. Before joining HP, he was a senior vice president and chief marketing officer at PepsiCo. Coughlin is based in San Diego, CA.

He succeeds David Murphy, who is leaving HP to pursue other professional interests.